Why Buy the 2023 Toyota Tacoma

The all-new 2023 Tacoma is tough, capable, and off-road ready. 



The Toyota Tacoma is a midsize pickup truck that has been known for its reliability, off-road capability, and value for years. It's also one of the most popular midsize trucks on the market, and for good reason. But should you buy it? 


What's New for the 2023 Model


For the 2023 model year, the Tacoma receives a number of updates, including:


  • A new TRD Pro trim level with a 2.7L turbocharged four-cylinder engine, off-road suspension, and unique styling


  • A standard rearview camera and Toyota Safety Sense 2.0 suite of driver assistance features on all models


  • New exterior colors and interior trim options


Engine and Performance


The 2023 Tacoma is available with two engine options: a 2.7L four-cylinder engine with 159 horsepower and 180 lb-ft of torque, and a 3.5L V6 engine with 278 horsepower and 265 lb-ft of torque. Both engines are available with either a six-speed manual or six-speed automatic transmission.


The Tacoma is known for its excellent off-road capability, and the 2023 model is no exception. It comes standard with a locking rear differential, and many models offer additional off-road features such as four-wheel drive, skid plates, and hill descent control.


Interior and Convenience


The Tacoma's interior is simple but functional and comfortable. It features a simple dashboard layout with easy-to-reach controls. The front seats are comfortable and supportive, and the rear seats offer plenty of legroom.


The base model comes equipped with a number of convenience features, including a rearview camera, Bluetooth phone connectivity, and a six-speaker sound system. Higher trim levels add features such as heated seats, a sunroof, and a JBL sound system.


Safety and Security


Toyota Safety Sense 2.0 is standard on all Tacoma models with a suite of driver assistance features, including automatic emergency braking, lane departure warning, and adaptive cruise control. The Tacoma also comes standard with a rearview camera and 10 airbags.


Infotainment and Connectivity


The base model features a 7.0-inch display with Bluetooth connectivity and a six-speaker sound system. Higher trim levels add features such as a sizable 8-inch touchscreen display, Apple CarPlay and Android Auto compatibility, and a JBL sound system.


2023 Toyota Tacoma Price


The 2023 Toyota Tacoma starts at $26,030 for the base SR trim level. The TRD Pro trim level starts at $44,865.


Why Buy the 2023 Tacoma


The 2023 Toyota Tacoma is a great choice for anyone looking for a reliable, off-road capable, and affordable midsize truck. It offers a variety of features and capabilities, making it well-suited for a variety of needs.


Here are some specific areas where the Tacoma pulls ahead against its competitors:


Off-road capability: The Tacoma is known for its excellent off-road capability. It comes standard with a locking rear differential, and many models offer additional off-road features such as four-wheel drive, skid plates, and hill descent control.


Reliability: The Tacoma is one of the most reliable midsize trucks on the market. It has a reputation for being able to withstand the elements and handle heavy-duty use.


Value: The Tacoma is a great value for the money. It offers a lot of features and capabilities for a relatively affordable price.


2023 Toyota Tacoma Trim Levels Guide


The 2023 Toyota Tacoma is available in seven trim levels:


SR: The base SR trim level starts at $26,030. It comes standard with a 2.7L four-cylinder engine, six-speed manual transmission, rear-wheel drive, a locking rear differential, skid plates, and a bedliner.


SR5: The SR5 trim level starts at $29,540. It adds over the SR trim level a leather-wrapped steering wheel, upgraded projector-beam headlights, integrated fog lights, and a power-sliding rear window (Double Cab only).


TRD Sport: The TRD Sport trim level starts at $34,660. It adds over the SR5 trim level a 3.5L V6 engine, 16-inch alloy wheels, hood scoop, and a sport-tuned suspension.


TRD Off-Road: The TRD Off-Road trim level starts at $35,940. It adds over the TRD Sport trim level Bilstein shocks, a locking rear differential, and Crawl Control.


Limited: The Limited trim level starts at $40,505. It adds over the TRD Off-Road trim level 18-inch alloy wheels, chrome exterior accents, LED headlights, heated and cooled front seats, a leather-wrapped steering wheel, and a JBL sound system.


Trail Special Edition: The Trail Special Edition trim level starts at $40,970. It adds over the Limited trim level a unique grille, black exterior accents, and 16-inch alloy wheels.


TRD Pro: The TRD Pro trim level starts at $44,865. It adds over the TRD Off-Road trim level a 2.7L turbocharged four-cylinder engine, FOX shocks, a unique grille, and black exterior accents.


All prices shown are starting MSRPs. Actual prices may vary depending on options and dealer markup.


Explore Our All-New 2023 Tacoma Inventory.  


Which Tacoma is Best for Off-Roading?


The best Tacoma for off-roading is the TRD Pro trim level. It comes standard with a number of features that make it well-suited for off-road driving, including: 


  • A 2.7L turbocharged four-cylinder engine with 310 horsepower and 400 lb-ft of torque

  • FOX shocks

  • A locking rear differential

  • Crawl Control

  • A unique grille and black exterior accents


The TRD Pro also has a high ground clearance and a short approach angle, which makes it easy to navigate over obstacles. It also has a long departure angle, which makes it easy to exit steep inclines.


The TRD Off-Road trim level is another good option for off-roading. It has many of the same features as the TRD Pro, but it doesn't have the turbocharged engine or FOX shocks. The TRD Sport trim level is more suited for light off-roading, as it doesn't have a locking rear differential or Crawl Control.


If you're serious about off-roading, the TRD Pro is the best Tacoma for you. It's the most capable off-road Tacoma trim level, and it comes standard with all the features you need to tackle challenging terrain.


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If you're looking for used cars for sale in the Boulder, Colorado area, head to Corwin Toyota Boulder. We have a wide selection of used Toyotas, as well as other makes and models. All of our used vehicles are inspected and reconditioned by certified technicians, and we offer a variety of financing options.


Right now, exciting deals are happening at our dealership. Call or visit us at Corwin Toyota Boulder! We serve customers in and around the Boulder, CO area, including Denver, Colorado Springs, Aurora, Lafayette, Broomfield, Northglenn, Westminster, Thornton, and Brighton. 



Explore Our Used Cars Inventory.